Driving Performance Through Driver Wellness Program
Source - Rolling Strong Site
Voice of the Client
“I’ve been driving a long time, and most companies talk about safety and numbers. This was the first time I felt like someone was paying attention to my health. The coaching helped me prepare for my DOT physical without stress, and I made changes I can actually stick with on the road. It made me feel like I matter here — not just my miles.”
— Dedicated Fleet Driver
What Made This Work
✨ Proactive Investment
The fleet didn’t wait for health issues to become performance problems.
✨ Industry-Specific Support
The program acknowledged the real constraints drivers face and provided practical solutions.
✨ Leadership Alignment
Operational excellence and employee wellness were treated as interconnected — not separate priorities.
Looking Ahead
By integrating wellness into fleet strategy, CRST reinforced a powerful truth:
Sustainable performance starts with sustainable people.
This initiative reflects how operational leadership and human well-being can work together to drive long-term excellence in the transportation industry.
Interested in building a healthier, high-performing workforce?
Fifth Season Consulting partners with organizations ready to align performance, leadership, and well-being for lasting impact.
Client
CRST, The Transportation Solution - Dedication Caterpillar Fleet
Industry
Transportation & Logistics - Fleet Operations
The Challenge
The CRST Dedicated Caterpillar fleet was already operationally strong and stable. Leadership had built a culture of accountability, consistency, and performance. But the question wasn’t “How do we fix something broken?” — it was:
How do we help a healthy operation continue to thrive?
In the transportation industry, driver wellness is a known risk factor affecting safety, retention, and long-term sustainability.
Industry data shows:
Nearly 70% of long-haul truck drivers are classified as obese, compared to about 42% of U.S. adults overall.
Truck drivers experience significantly higher rates of hypertension, diabetes, and sleep apnea than the national average.
The sedentary nature of the work, irregular sleep cycles, limited access to healthy food, and long hours contribute to increased long-term health risks.
For CRST leadership, investing in wellness wasn’t reactive — it was strategic.
The goal:
Support drivers proactively so they could perform safely, sustainably, and confidently for the long haul.
Strategic Approach
CRST partnered with Rolling Strong, a provider specializing in transportation-focused wellness programming, to implement a comprehensive health initiative for approximately 200 drivers within the dedicated fleet.
The program included:
🔹 Personalized Wellness Coaching
Drivers received structured coaching support tailored to their lifestyle and work demands.
🔹 Health Tracking & Accountability
Participants tracked progress across key health indicators, creating visibility and momentum.
🔹 DOT Physical Preparation Support
Drivers were guided in preparing for Department of Transportation physicals — reducing anxiety, improving readiness, and minimizing unexpected disqualifications.
🔹 Ongoing Encouragement & Education
Resources were designed specifically for drivers — realistic, road-friendly, and practical.
Rather than offering generic wellness advice, the initiative respected the realities of fleet life and met drivers where they were.
The Experience
This program shifted wellness from a private struggle to a shared investment.
Drivers experienced:
Increased awareness of their health markers
Practical tools they could apply while on the road
A sense that leadership genuinely cared about their longevity and safety
Support without judgment
Instead of feeling like compliance, the program felt like partnership.
Results & Impact
The outcomes were both cultural and operational:
🚛 Improved Driver Morale & Engagement
Drivers reported feeling more supported and valued beyond their productivity.
📉 Reduced Health-Related Claims
Improved preventative health awareness contributed to fewer medical-related disruptions.
🔁 Increased Retention
Drivers were more likely to remain engaged in a fleet that demonstrated tangible investment in their well-being.
🛡 Strengthened Safety & Sustainability
Healthier drivers are safer drivers. The initiative reinforced CRST’s long-term commitment to excellence, safety, and human-centered leadership.